Cosmoprof Bologna is much more than just a trade fair. It is a worldwide event, a massive show attracting both business people and beauty enthusiasts. Cosmoprof is a perfect platform for business meetings with customers from all over the world, including manufacturers and suppliers. It is also an invaluable source of inspiration and information on future trends. It offers great opportunities to draw upon skin care and beauty expertise presented by cosmetologists, make-up artists and stylists during seminars and workshops, to test skin or hair care treatments or even to take part in fashion shows and beauty makeovers. Verona Products Professional attended Cosmoprof Bologna for the thirteenth time this year, and thirteen turned out to be a lucky number for our company. In our 40m2 exhibition space, we presented our entire portfolio, including a number of new products in the most popular make-up, skin care and fragrance categories. Our stand was visited by many existing customers, who appreciated our new products, as well as our sales and marketing efforts. We also managed to win a number of new customers, mainly from Arab countries, North Africa and South-West Europe. We also had visitors from Chile, Argentina and Brazil. The sunny weather made everyone eager to place orders, and excited to present new products and comment on our new portfolio. The most remarkable marketing trends included bold make-up looks, new developments in aesthetic medicine and related fields, as well as innovations in the area of men’s skincare products. The biggest surprise was a variety of brow care and brow styling product formulas as well as topics related to the nail product category. We are very satisfied with the outcomes of this year’s edition of Cosmoprof Bologna, which, apart from numerous commercial and reputational benefits, gave us new energy for future initiatives.